Through frantic mergers, acquisitions and product restructuring, Facebook has formed a Social Media Empire with Facebook, Messenger, Instagram, WhatsApp and Oculus as its product matrix. The FB family app has 2.9 billion active users every month, and 2.3 billion people use it every day. The majority of them are between the ages of 25 and 34, with 65% of those between the ages of 50 to 65 using Facebook.

Today, Facebook has evolved into a big data store, containing information such as the user's name, gender, work, location, interests, family, and even income and other personal information, which merchants prize. According to the research, 140 million merchants use Facebook for marketing and promotion, and 95.8% of social marketing firms use Facebook as an ad platform. Simultaneously, concerns such as "how to market Facebook pages," "how to fast raise Facebook likes," "how to identify and optimize keywords for Facebook pages," "whether to prioritize relevancy of posts," "how to obtain real Facebook fans," and so on have been widespread.